Copilot+ PC Sales Growth in the US: Latest Adoption Data, Trends, and What Changed in 2026
Copilot+ PC Sales Growth in the US: Latest Adoption Data, Trends, and What Changed in 2026
Meta description: Copilot+ PC adoption in the US is rising in premium laptops as Windows 10’s end-of-support upgrade cycle collides with AI PC roadmaps, new enterprise buying behavior, and 2026 pricing pressures.
Interest in “Copilot+ PC sales growth” keeps climbing in the United States, but the story isn’t just “AI laptops are selling like crazy.” The more accurate picture: Copilot+ PCs are gaining share in premium Windows laptops and benefitting from a post-Windows-10 upgrade cycle, while broader “AI PC” adoption is accelerating mostly because that’s what OEMs are shipping. At the same time, 2026 introduces a new factor that can reshape pricing and availability: memory (RAM/SSD) cost pressure across the PC market. [The Verge](https://www.theverge.com/tech/858505/pc-market-ram-nand-ssd-gpu-pricing-notepad)
Fresh context to explore on Google: Copilot+ PC sales growth United States, Copilot+ PC adoption premium laptops US, 15% premium-priced laptops US holiday Copilot+ PCs, AI PC shipments 2026 Gartner.
Table of Contents
- Latest US figures: what we know (and what it means)
- What’s driving Copilot+ PC adoption in the United States
- What changed in 2026?
- What to look for before buying a Copilot+ PC
- FAQs
Latest US figures: what we know (and what it means)
Copilot+ share in US premium laptops (holiday snapshot)
Microsoft stated that 15% of premium-priced laptops in the US during the holiday period were Copilot+ PCs—a meaningful signal that growth is concentrated at the high end of the Windows laptop market rather than across all PCs. [Microsoft Investor Relations](https://www.microsoft.com/en-us/investor/events/fy-2025/earnings-fy-2025-q2)
Related Google lookup: 15% of premium-priced laptops in the US this holiday were Copilot+ PCs
Broader “AI PC” adoption heading into 2026
Separate from Copilot+ specifically, the larger “AI PC” category is expected to surge. One report citing Gartner research notes AI PCs are projected to surpass 50% of sales by 2026, even if consumer understanding remains mixed. This matters in the US because many buyers will “accidentally” end up with AI-capable hardware as OEM lineups shift. [Computerworld](https://www.computerworld.com/article/4047019/ai-pcs-to-surge-claiming-over-half-the-market-by-2026.html)
Explore on Google: AI PC adoption surpass 50% by 2026 Gartner, Copilot+ PC vs AI PC difference
What’s driving Copilot+ PC adoption in the United States
[Windows 10 end of support](https://www.microsoft.com/en-us/windows/end-of-support) is now a real-world upgrade trigger
Windows 10 support ended in October 2025, and that timing continues to push US households and businesses into refresh decisions—especially where older hardware can’t meet Windows 11 requirements. This upgrade wave doesn’t automatically mean “Copilot+ only,” but it increases the odds that premium shoppers land on Copilot+ models. [The Verge](https://www.theverge.com/tech/858505/pc-market-ram-nand-ssd-gpu-pricing-notepad)
Enterprise buying behavior is shifting toward “future-proofing”
HP’s CFO reported that AI PC shipments increased faster than expected and that these premium units reached one-quarter of HP’s Q3 2025 shipments, with AI PCs framed as a hedge against getting “outdated in a year or two.” This supports the US trend: adoption isn’t purely demand-pull from killer AI features—it’s also procurement risk management. [CIO Dive](https://www.ciodive.com/news/hp-ai-pc-shipments-microsoft-windows-tariffs/759685/)
Google angle: HP AI PC shipments one-quarter Q3 2025
Premium positioning (specs + pricing) still defines Copilot+ PCs
Copilot+ PCs have a built-in “premium” identity—often tied to higher RAM/storage baselines and newer platforms. That helps US buyers who want longevity, but it also means adoption can stall if prices jump or value feels unclear.
What changed in 2026?
Three big shifts now shape Copilot+ PC growth and adoption in 2026:
- Component pricing pressure is rising: RAM and SSD costs have surged due to shortages and AI data center demand, and OEMs are already adjusting laptop pricing. This can slow mainstream adoption or push buyers into lower-memory configs—awkward for a Copilot+ category that expects higher baselines. [The Verge](https://www.theverge.com/tech/858505/pc-market-ram-nand-ssd-gpu-pricing-notepad)
- The Windows refresh cycle continues—but pricing could blunt it: The Windows 10 end-of-support momentum remains a tailwind, yet rising component costs can reduce the “deal sweet spot” that makes premium Copilot+ models feel worth it. [The Verge](https://www.theverge.com/tech/858505/pc-market-ram-nand-ssd-gpu-pricing-notepad)
- The market narrative is evolving from “AI features” to “better laptop fundamentals”: Industry commentary increasingly emphasizes battery life, performance, and portability as the practical benefits users feel first—especially for Windows on Arm systems—rather than AI features alone. [The Verge](https://www.theverge.com/tech/858505/pc-market-ram-nand-ssd-gpu-pricing-notepad)
Google follow-up searches: 2026 laptop RAM SSD prices shortage, Copilot+ PC price increase 2026 memory costs
What to look for before buying a Copilot+ PC (US checklist)
- Compatibility: If you rely on niche business apps, confirm they run well on your target platform (especially if considering Arm-based models).
- Real value drivers: Prioritize battery life, display quality, keyboard/trackpad, warranty, and return policies—these are what you’ll feel daily.
- Memory configuration: With 2026 pricing pressure, watch for “same laptop, less RAM” configurations. If you multitask heavily, avoid cutting corners here. [The Verge](https://www.theverge.com/tech/858505/pc-market-ram-nand-ssd-gpu-pricing-notepad)
- Timing deals: If you’re shopping in the US, seasonal promotions (tax season, back-to-school, holiday) can matter more than minor chip revisions.
FAQs
Are Copilot+ PCs growing faster in the US than regular Windows laptops?
They appear to be gaining the most traction in the premium segment. Microsoft stated that 15% of premium-priced laptops in the US during the holiday period were Copilot+ PCs, suggesting stronger penetration at the high end than in the overall PC market. [Microsoft Investor Relations](https://www.microsoft.com/en-us/investor/events/fy-2025/earnings-fy-2025-q2)
Is Copilot+ growth mostly about AI features?
Not entirely. Enterprise adoption is often framed as “future-proofing,” and vendors report growing AI PC mix even when customers aren’t buying specifically for AI features. [CIO Dive](https://www.ciodive.com/news/hp-ai-pc-shipments-microsoft-windows-tariffs/759685/)
What’s the biggest risk to Copilot+ PC adoption in 2026?
Pricing and configurations. RAM/SSD costs are rising, and OEMs may raise prices or reduce memory in certain models—both of which can slow adoption or reduce perceived value. [The Verge](https://www.theverge.com/tech/858505/pc-market-ram-nand-ssd-gpu-pricing-notepad)
Call to action
If this helped you understand Copilot+ PC sales growth in the United States, please share this article with a friend or coworker who’s shopping for a new Windows laptop in 2026.
